Advertising, Promotion,and Other Aspects of Integrated Marketing Communications
| dc.contributor.author | Shimp, Terence A. | |
| dc.date.accessioned | 2019-02-08T21:44:55Z | |
| dc.date.accessioned | 2024-07-02T07:44:56Z | |
| dc.date.available | 2019-02-08T21:44:55Z | |
| dc.date.available | 2024-07-02T07:44:56Z | |
| dc.date.issued | 2007 | |
| dc.identifier.isbn | 0-324-32143-0 | |
| dc.identifier.uri | https://drs.ess.gov.et/handle/123456789/42023 | |
| dc.language.iso | en | en_US |
| dc.publisher | Thomson | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Advertising, Promotion,and Other Aspects of Integrated Marketing Communications | en_US |
| dc.type | Book | en_US |