Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Kothari, VinayArnold, Danny R.2019-04-192024-07-022019-04-192024-07-021982978-3-319-16946-0978-3-319-16945-3https://drs.ess.gov.et/handle/123456789/63779enMarketing ScienceProceedings of the 1982 Academy of Marketing Science (AMS) Annual ConferenceBook