International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets

Bell, Sandra2019-09-092024-07-022019-09-092024-07-022008978-3-7908-2030-0https://drs.ess.gov.et/handle/123456789/80848enHousehold Appliances|Electronics IndustryInternational Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... MarketsBook